Riway: Purtier Placenta sounds gross… and costs a lot.
Riway operate in the nutritional supplement MLM niche and are based out of Singapore.
Riway is primarily marketed in Asia and claims to have offices in Singapore (global HQ), Malaysia, Indonesia, Thailand, Myanmar, the Philippines, Taiwan and Japan.
Heading up Riway is CEO Lim Boon Hong (right).
Rather than provide information about Hong’s corporate background and MLM experience, Hong’s Riway corporate bio is instead full of generic self-flattery.
With his keen business acumen and excellent management abilities, he continuously seeks to improve and insists on leading by example to establish Riway’s market leadership with a determined conviction as he sets his eyes on the global stage, so that everyone could have the opportunity to lead an extraordinary life of freedom.
My own research reveals Hong launched Riway in 2008. Prior to that he was purportedly a Nu Skin affiliate (I can’t direct link so you’ll have to scroll down to #136).
the founder Dr Lim Boon Hong and his entourage (Claudia Ong and others) were mlm salespeople from Nuksin [sic], before this Enyouth, before Enyouth DW Group, before DW was Asayo.
They excel in pseudoscience health products such as biomagnetic products (matresses, bed pads) and such.
Plenty of youth people were taken in and cheated of their monies when they were in operation.
Their loved ones and families were not spared either as the target segment was naturally the new joiners in the MLM and their immediate family nexus.
This might explain why Hong’s corporate bio reads more like a grad student trying to impress on their first interview.
Read on for a full review of the Riway MLM opportunity.
Riway market Purtier Placenta and Conscientious.
If you’re on the Riway website and click for more information on Purtier Placenta, you’re presented with a YouTube video full of marketing clichés;
– a perfectly bespoke masterpiece
– exceeding medical science’s mission
– uniquely combining exquisite artistry
– an innovative breakthrough in evolution
– a revolution in health supplements
Seriously, that’s what Riway offers up instead of actual information about their Purtier Placenta product.
To actually find out what Purtier Placenta is I had to head over to Amazon.
According to a listing by “Purtier”, Purtier Placenta is a capsule-based deer placenta supplement made in New Zealand.
Known as the “Rolls-Royce of health supplements”, PURTIER Placenta contains 10 precious ingredients which have been made into a top quality product to keep your body healthy and energetic!
The capsule is a breakthrough of current technology limitation, containing 10,000 mg of Deer Placenta, and is made up of a 50:1 high concentration ratio.
Purtier Placenta is marketed as “anti-aging live-cell therapy”.
Fortunately the Conscientious section of the Riway works as you’d expect.
Riway describe Conscientious as an “elusive elixir for the skin”.
Through years of extensive research and development, we have perfected the most exclusive and ultimate luxurious essence spray.
Each drop of CONSCIENTIOUS Essence is infused with potent high concentrations of the finest, purest and most botanical ingredients, directly from nature’s best onto the skin.
The ingredients work together synergistically to provide instant and revolutionary results which transforms the look of the skin.
No retail pricing is provided for either of Riway’s products.
We can however get some idea of costs through Riway’s affiliate packages.
The Silver Package costs $375.68 and comes with one bottle of Purtier Placenta.
One can safely assume the retail cost of Purtier Placenta is close to or more expensive than the Silver Package.
Note that I haven’t been able to confirm whether Purtier Placenta can be sold at a retail level through Riway’s MLM opportunity.
The Riway Compensation Plan
Riway do not provide a copy of their compensation plan on their website.
The following is analysis of their Philippines compensation plan, which contains a mixture of SGD and USD.
I’ve marked SGD when used, the other amounts are USD.
1 PV – commission $0.90 SGD, product purchase $1 SGD.
Riway affiliates are paid to recruit new affiliates.
How much of a recruitment commission is paid out is determined by
- how much a newly recruited affiliate spends when they sign up and
- how much the recruiting affiliate spent on their own signup package.
Silver Riway affiliates receive $26.97 for recruiting a Silver affiliate, $53.97 for a Gold, $101.87 for a Platinum and $175.36 for a Diamond.
Gold affiliates receive $30.36 for recruiting a Silver affiliate, $60.72 for a Gold, $114.60 for a Platinum and $197.28 for a Diamond.
Platinum affiliates receive $33.73 for recruiting a Silver affiliate, $67.46 for a Gold, $127.33 for a Platinum and $219.20 for a Diamond.
Diamond affiliates receive $33.73 for recruiting a Silver affiliate, $67.46 for a Gold, $127.33 for a Platinum and $219.20 for a Diamond.
Riway pays residual commissions via a binary compensation structure.
A binary compensation structure places an affiliate at the top of a binary team, split into two sides (left and right):
The first level of the binary team houses two positions. The second level of the binary team is generated by splitting these first two positions into another two positions each (4 positions).
Subsequent levels of the binary team are generated as required, with each new level housing twice as many positions as the previous level.
Positions in the binary team are filled via direct and indirect recruitment of affiliates. Note there is no limit to how deep a binary team can grow.
At the end of each day Riway tallies up new sales volume on both sides of the binary team.
Affiliates are paid a percentage of generated sales volume, based on which package they signed up with:
- Silver affiliates receive an 8% residual commission rate
- Gold affiliates receive a 9% residual commission rate
- Platinum affiliates receive a 10% residual commission rate
- Diamond affiliates receive a 10% residual commission rate across three binary positions
Riway pays a Matching Bonus on residual commissions, paid out down on up to three levels of recruitment (unilevel).
- Silver affiliates receive 10% match on level 1 (personally recruited affiliates)
- Gold affiliates receive a 10% match on levels 1 and 2
- Platinum and Diamond affiliates receive a 10% match on levels 1 to 3
Riway affiliate membership is tied to the purchase of one of the following packages:
- Silver – $375.68
- Gold – $755.29
- Platinum – $1425.88
- Diamond – $2450.98
The primary difference between the packages is included product and income potential via the Riway compensation plan.
The Riway website does a poor job of convincing me why I need to spend hundreds of dollars a month on a deer placenta supplement.
That might seem strange for an MLM company trying to drive retail sales, which upon examination Riway clearly isn’t.
Let’s start with pricing. Riway’s $375.68 Silver package comes with one bottle of dried placenta and not much else.
A quick Google search for “deer placenta” reveals New Zealand deer placenta pricing per bottle from other brands starts at around $50-$60.
Other than the attached income opportunity, Riway don’t provide any compelling reason to pay over seven times as much for their placenta supplement.
Nor does there appear to be any compelling reason to take the supplement, other than “placenta feeds babies so must be good to take”.
As for Riway’s Conscientious product… yeah, something you spray on your skin… botanicals… much luxury… alrighty then.
The reason for Riway’s complete lack of retail focus and effort is found in their compensation plan.
When you crunch the raw numbers, Riway’s MLM opportunity is designed to have you sign up and pay hundreds of dollars a month for a bottle of deer placenta. Commissions are paid when you recruit and convince others who do the same.
Without the attached income opportunity I doubt anyone is going to fork out seven to eight times the market rate for the placenta product. Conscientious I have no idea on, seeing as Riway provide little to no specific information and pricing.
When a new Riway affiliate signs up, they are immediately enticed to pay more because commission rates are higher. And if they go for the most expensive Diamond package, Riway rewards them with three binary positions.
This effectively allows a Riway affiliate to earn triplicate on generated binary sales volume.
A legitimate MLM company rewards affiliates based on individual and residual generated sales volume. Rewarding affiliates for spending more when they sign up is “pay to play” and universally frowned upon by regulators.
It is also the hallmark of an MLM pyramid scheme, which without significant retail activity Riway falls foul on.
If you’re interested in deer placenta despite the lack of scientific and medical evidence regarding purported benefits, there are plenty of much cheaper alternatives around.
The only thing that differentiates Riway from these offerings is the questionable income opportunity.
And coming in at a few hundred dollars a month in expenditure, it should be obvious that most Riway affiliates aren’t going to recoup their losses.