LendEra provide no information on their website about who owns or runs the business.
The LendEra website domain (“lendera.io”) was privately registered on December 2nd, 2017.
As always, if an MLM company is not openly upfront about who is running or owns it, think long and hard about joining and/or handing over any money.
LendEra has no retailable products or services, with affiliates only able to market LendEra affiliate membership itself.
The LendEra Compensation Plan
LendEra affiliates acquire LEC points from the company’s owners.
LEC points are sold to affiliates for 85 cents to $1.05 each.
Once acquired, LEC points are “lent” back to LendEra on the promise of an advertised ROI:
- invest $100 to $1000 and receive a 26% to 42% monthly ROI for 260 days
- invest $1001 to $5000 and receive a 26% to 42% monthly ROI plus daily 0.1% bonus ROI for 220 days
- invest $5001 to $10,000 and receive a 26% to 42% monthly ROI plus daily 0.2% bonus ROI for 180 days
- invest $10,001 or more and receive a 26% to 42% monthly ROI plus daily 0.2% bonus ROI for 135 days
Referral commissions are paid out via a unilevel compensation structure.
A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):
If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.
If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.
Initial investment referral commissions
- level 1 (personally recruited affiliates) – 5%
- level 2 – 2%
- level 3 – 1%
LEC point lending referral commissions
- level 1 (personally recruited affiliates) – 10%
- level 2 – 4%
- level 3 – 2.5%
- level 4 – 1.5%
- level 5 – 0.8%
- level 6 – 0.4%
Reinvestment referral commissions
Referral commissions on reinvestment is paid out at 3% of funds reinvested by personally recruited affiliates only (level 1).
LendEra affiliate memebership is free, however free affiliates can only earn referral commissions.
Full participation in the LendEra MLM opportunity requires a minimum $100 investment.
LendEra claim to generate external revenue via arbitrate, “positive manipulation” and price appreciation.
Arbitrate refers to the buying and selling of cryptocurrencies on different exchanges.
Price appreciation is the unfounded assertion the LEC points will increase in value despite LEC points being worthless outside of LendEra.
Here’s how LendEra describe positive manipulation”;
We are the whale of our coin, and it’s in our best interest to maintain its long-term growth.
Which is why we will reserve 50% of the money raised during the ICO to support our coin when it goes down, and slowly exchange it back.
In a nutshell when LendEra affiliate recruitment plateaus and the value of LEC points crashes, LendEra’s owners will spend invested funds to artificially drive the value back up.
Note that this is only a temporary fix and relies on new investment picking up after the value crash.
Despite the rosy picture painted in their whitepaper, LendEra provide no evidence of arbitrage taking place.
The only verifiable source of revenue entering LendEra is newly invested funds. Using newly invested funds to pay existing affiliates a ROI makes LendEra a Ponzi scheme.
In addition to the business model, LendEra confirm they’re committing fraud by way of the explanation provided as to why the owners are anonymous.
In the LendEra whitepaper, the company claims its owners are anonymous because they fear “government regulations”.
At the time of publication it is not illegal in the US to offer an ICO. Nor is it legal to generate ROI revenue through cryptocurrency arbitrage, or operate an internal exchange.
What is illegal is the offer of unregistered securities. Registering with the SEC would require LendEra to submit documentation verifying external revenue sources.
This would easily give the game away if all LendEra are doing is recycling newly invested funds.
There is the possibility that LendEra’s owners aren’t based in the US, however at the time of publication Alexa estimate the US is the largest source of traffic to the LendEra website (36%).
Regardless of where LendEra’s owners might be based, offering unregistered securities to US residents is illegal.
As we’ve recently seen with BitConnect, authorities in the US are finally starting to catch up to MLM ICO lending Ponzi schemes.
Those that ignore the warning signs can expect to lose their money when LendEra either collapses or is effectively shut down by securities regulators.