EpicMD Review: $49 a month telehealth memberships & recruitment
EpicMD operate in the medical MLM niche and are based out of California in the US.
The company is headed up by Founder and CEO, Matt Wanderer.
As per Wanderer’s EpicMD corporate bio;
Matt Wanderer(‘s) vision for EpicMD began in 2010 during a business school module in India where he saw virtual healthcare helping people who would otherwise never receive the care they needed.
Prior to founding EpicMD, Matt was a co-founder at Alterra Capital Group and Evergift, he served as Founder & CEO of RestoreHealth and serves on the Board of Directors at ServRX.
To the best of my knowledge, Matt Wanderer doesn’t have any MLM executive experience.
Read on for a full review of the EpicMD MLM opportunity.
EpicMD market a $49 a month telehealth subscription membership.
How does EpicMD work?
You activate your account, see your doctor, and get a prescription, if needed. It’s that simple.
EpicMD claim patients can access “the greatest doctors on earth” through their service.
The EpicMD Compensation Plan
The EpicMD compensation plan combines retail sales of the $49 a month membership with affiliate recruitment.
EpicMD Affiliate Ranks
There are five affiliate ranks in the EpicMD compensation plan.
Along with their respective qualification criteria, they are as follows:
- Manager – generate $10,000 in group affiliate fees in a calendar month or $30,000 over a rolling four-month period
- Executive – generate $50,000 in group affiliate fees in a calendar month or $150,000 over a rolling four-month period
- Director – generate $100,000 in group affiliate fees in a calendar month or $300,000 over a rolling four-month period
- Regional Director – generate $200,000 in group affiliate fees in a calendar month or $600,000 over a rolling four-month period
- National Marketing Director – generate $350,000 in group affiliate fees in a calendar month or $1,000,000 over a rolling four-month period
Group affiliate fees are fees generated by direct and indirect recruitment of new EpicMD affiliates.
EpicMD affiliates are paid a 20% “immediate income” commission when they recruit new affiliates.
Residual Recruitment Commissions
EpicMD pay residual recruitment commissions via a unilevel compensation structure.
A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):
If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.
If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.
EpicMD cap payable unilevel levels at five.
Residual commissions are paid out as a percentage of affiliate fees paid across these five levels as follows:
- level 1 (personally recruited affiliates) – 20%
- level 2 – 10%
- level 3 – 5%
- level 4 – 4%
- level 5 – 3%
Residual Patient Membership Overrides
If an EpicMD affiliate convinces a doctor to sign up through their practice, any patients who sign up for $49 a month generate commissions.
These commissions are paid out via the same unilevel team as recruitment commissions:
- level 1 – 10%
- level 2 – 5%
- level 3 – 4%
- level 4 – 3%
- level 5 – 2%
National Marketing Directors earn a 2% Infinity Bonus on their entire unilevel team volume.
EpicMD pay a monthly $800 Car Bonus to Executive and higher ranked affiliates.
The Founders Bonus is paid out to Director and higher ranked affiliates.
The Founders Bonus is made up of an undisclosed percentage of EpicMD’s profits.
Tracking Equity Bonus
Regional Directors and higher ranked EpicMD affiliates receive access to the Tracking Equity Bonus.
Specific details of the Tracking Equity Bonus have not been made public.
In an EpicMD marketing presentation, a spokesperson for the company referred to the Tracking Equity Bonus as “equity shares tracking the entire company”.
EpicMD affiliate membership is $749 until September.
After September EpicMD affiliate membership will cost $1499.
An annual $99 fee is also charged after the first year.
If we take the cost of EpicMD affiliate membership ($1499) and compare it to a potential $49 monthly retail membership, you’re looking at a break-even period of 31 months.
That’s two and a half years for a retail customer to match an affiliate’s spend.
The affiliate signing up for the $49 a month membership means the affiliate fee has no way of being matched, unless multiple retail customers are signed up.
I wasn’t able to ascertain whether EpicMD require affiliates to sign up for the $49 monthly membership, but in their official marketing material they assume most, if not all, affiliates will sign up.
Of course every person building is going to want to enjoy the benefits of the service.
This isn’t a problem in and of itself, but it brings us back to the issue of retail sales.
In addition to personal efforts, EpicMD’s marketing strategy sees affiliates recruit doctors who own practices.
These practices then push EpicMD onto their patients, who each pay $49 a month as retail customers.
Considering EpicMD operates as a substitute for a visit to the doctor, am I missing something?
Why would a doctor’s practice cannibalize their own business to provide EpicMD with patients?
And remember, EpicMD claim to provide access to “the greatest doctors on Earth”.
What doctor is going to actively introduce that competition into their own practice?
I get EpicMD are paying doctors referral commissions but still, we’re talking livelihoods here – which often enough took years of study to accomplish.
Are doctor’s really going to potentially throw that away for a few dollars per patient they refer?
On the compensation plan side of things EpicMD primarily pay recruitment commissions on the $749/$1499 affiliate membership fee.
In the same marketing video I’ve previously referenced, the host states of the EpicMD compensation plan;
Everything we do is based on people joining our team.
This is chain-recruitment with little to no value provided to the affiliate in exchange – only qualification to earn on recruitment of new affiliates who pay the same.
The annual $99 affiliate fee is likely a more accurate representation of EpicMD’s provided services to affiliates.
So why charge $749/$1499?
There is a “training certification” mentioned on the EpicMD website… but let’s be honest – is that really going to run into hundreds of dollars?
EpicMD affiliates are either recruiting new affiliates, referring patient members or trying to convince doctors to sign up and refer patient members.
How much “training certification” will EpicMD affiliates really need?
And even if something is cobbled together to give to affiliates after this review is published, you’re still looking at blatant pyramid recruiting regardless.
There is no requirement to focus on retail patient membership sales. An EpicMD affiliate can just as easily pay $749/$1499, sign up for $49 a month and then focus on recruiting others who do the same.
In fact in the marketing video I’ve referenced the affiliate ranks are broken down into multiples of $749 – there’s no mention of $49 patient memberships.
What this will likely lead to is an MLM company top-heavy with affiliates primarily getting paid to recruit affiliates.
Residuals will primarily be paid on recruited affiliate’s $49 monthly fee payment.
There will be a few doctors who sign up and feature in EpicMD’s marketing, but I sincerely doubt that’s going to be your typical affiliate experience.
And what’s this ‘Tracking Equity Bonus’?
It certainly sounds like EpicMD are offering virtual shares to affiliates. And the hush hush nature of the bonus doesn’t inspire confidence to the contrary.
Neither EpicMD or Matt Wanderer are registered with the SEC so any share offering, virtual or otherwise, is being made illegally in violation of US securities law.
Approach with caution.