B-Epic Review: Mandatory affiliate orders and recruitment commissions
B-Epic went into prelaunch in late 2016 and was reviewed here on BehindMLM on October 23rd.
At the time of pre-launch B-Epic was headed up by CEO and President, Eric Caprarese.
On the business model side of things B-Epic was pretty similar to Caprarese’s last gig, Brain Abundance.
One disappointing aspect of Brain Abundance to carry over was a lack of retail focus.
Recently a reader wrote in and asked us to take a second look at the company.
Seeing as a year and a half has passed and our original review was based on their prelaunch, today we’re revisiting B-Epic for an updated review.
B-Epic went into pre-launch with an “ultimate performance capsule” flagship product.
That product now has a name, Elev8, and is marketed as an alternative to energy drinks.
The last thing you need is more caffeine and sugar.
Energy drinks typically combine extremely high doses of sugar and caffeine with other chemicals that inevitably lead to a crash, brain fog, and fatigue not to mention a host of other problems.
That’s why at B-Epic we created ELEV8 – an advanced energy and recovery product that combines modern extract technology with ancient medicinal ingredients to support your ability to perform at a very high level.
Since pre-launch B-Epic have added a second product, Acceler8.
Do you – or someone you know – want or need to lose weight? Now it may become a reality!
ACCELER8 is an advanced, all-natural weight-loss and sleep supplement that may naturally restore balance to the body and decreases stress (which causes weight gain) – It may lead to a better night’s sleep and promote weight loss.
B-Epic do not provide retail pricing for either product on their website.
B-Epic’s product pages have a “buy now” button, which requires a country selection and then details of a referring affiliate.
I Googled for a referral code and when I entered in was provided wholesale pricing.
- Elev8 Sample Pack (10 capsules) – $24.95
- Elev8 Single Pack (30 capsules) – $49.95
- Elev8 Leader Pack (70 capsules) – $89.95
- Acceler8 (one box, 60 capsules) – $59.95
- Acceler8 Leaders Pack (2 boxes of 60 capsules) – $99.95
- Epic Pack One (1 box of both Elev8 and Acceler8) – $89.95
I know this wasn’t retail pricing because when the page that asked for my billing information, I was automatically designated an affiliate:
Account Type: Independent Distributor
I was unable to change my account type and I was also provided a replicated URL.
A retail customer has no need for a replicated URL, it is used by affiliates to generate referral commissions.
As such it doesn’t appear B-Epic’s products are available at a retail level.
The B-Epic Compensation Plan
B-Epic’s compensation plan pays recruitment commissions both direct and residually.
Sales volume is generated by mandatory monthly affiliate product orders.
B-Epic Affiliate Ranks
There are six affiliate ranks within the B-Epic compensation plan.
Along with their respective qualification criteria, they are as follows;
- Brand Partner – maintain a monthly product order and recruit at least one other Brand Partner
- Qualified Brand Partner – maintain a monthly product order and recruit at least two Brand Partners (one placed on either side of the binary team)
- Silver Qualified – spend at least $89.95 a month on products and generate at least 1000 points of weekly sales volume on your weaker binary side
- Gold Qualified – continue to spend at least $89.95 a month on products and generate at least 2500 points of weekly sales volume on your weaker binary side
- Platinum Qualified – continue to spend at least $89.95 a month on products and generate at least 5000 points of weekly sales volume on your weaker binary side
- Diamond Qualified –
- continue to spend at least $89.95 a month on products and generate at least 7500 points of weekly sales volume on your weaker binary side
Retail Commissions (??)
Despite not appearing to be available to retail customers, B-Epic claim to pay a 50% commission on sales volume generated by retail customer orders.
B-Epic pay a 50% commission on the first mandatory product purchase by personally recruited affiliates.
B-Epic pay residual commissions via a binary compensation structure.
A binary compensation structure places an affiliate at the top of a binary team, split into two sides (left and right):
The first level of the binary team houses two positions. The second level of the binary team is generated by splitting these first two positions into another two positions each (4 positions).
Subsequent levels of the binary team are generated as required, with each new level housing twice as many positions as the previous level.
Positions in the binary team are filled via direct and indirect recruitment of affiliates. Note there is no limit to how deep a binary team can grow.
Each B-Epic product has a corresponding point value.
For example, a Single Pack of Elev8 or Acceler8 generates 50 points.
Points are generated across the binary team when recruited affiliates (and retail customers?) purchase B-Epic products.
At the end of each week B-Epic tally up generated sales volume on both sides of the binary team.
Affiliates are paid an “up to” 20% residual commission on sales volume generated by their weaker binary team side.
Note to qualify for residual binary commissions, a B-Epic affiliate must have a standing monthly product order and recruit at least two affiliates (one placed on either side of the binary team).
B-Epic pay a 10% matching bonus on residual commissions, tracked down four generations in a unilevel team.
A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):
If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.
If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.
A generation in a unilevel team leg is defined when a Silver or higher ranked affiliate is found in that leg.
This caps off the first generation for that leg, with the second beginning immediately after.
If no other Silver or higher ranked affiliates exist in that leg, the second generation extends the full depth of that leg.
Using this generational calculation, a B-Epic affiliate is able to earn the Matching Bonus on up to four generations per unilevel leg.
Note that generations for each unilevel leg are calculated independently from the rest.
B-Epic pay qualified affiliates a $500 a month Car Bonus.
To qualify for the Car Bonus a B-Epic affiliate must
- purchase at least $89.95 worth of product each month
- recruit four affiliates who also purchase $89.95 a month worth of products and
- have at least four recruited affiliates who have also recruited four affiliates who each purchase $89.95 a month worth of products
Global Bonus Pool
Diamond and higher ranked B-Epic affiliates receive a share in 2% of B-Epic’s company-wide sales volume.
B-Epic affiliate membership is tied to a mandatory product order.
When we published our B-Epic prelaunch review, Eric Caprarese stopped by to reassure readers
You will see my companies are customer based first and so will B-Epic.
By virtue of mandatory product orders, B-Epic no doubt has plenty of customers.
What an MLM company needs however is a solid retail customer-base, and nothing in B-Epic is geared towards that.
The only way to purchase B-Epic products is to sign up as an affiliate.
Sure, you don’t qualify for commissions off the bat – but you’re an “independent distributor” with a replicated sales page nonetheless.
Both companies wound up settling their respective pyramid fraud cases with the FTC.
B-Epic combines “pay to play” with recruitment commissions, practically guaranteeing the majority of company revenue will be sourced from affiliate orders.
Not a problem with healthy retail, but seeing as retail is impossible… a moot point.
Since 2016 B-Epic’s retail focus has gotten worse, to the point where it’s not even possible.
What you’re left with is a product-based pyramid scheme, one of my primary concerns in our original pre-launch review.
As with all such schemes, once affiliate recruitment dies down those at the bottom stop paying their monthly fees (a mandatory product order in this case).
This sees those above them stop getting paid, which slowly trickles up the company-wide binary team.
Eventually enough affiliates cancel their orders such that an irreversible collapse is triggered.
I’ll leave you with one final thought, which was probably the first thing that struck me as odd when I began my B-Epic research.
If we take a look at Alexa’s estimates for the B-Epic website, we learn that Russia and Kazakhstan currently make up over 60% of traffic to the B-Epic website.
Not that people in Russia and Kazakhstan don’t need energy or help losing weight, but the MLM community in those two countries is typically attracted to a certain type of business model.
B-Epic don’t appear to make any concerted effort to target Russia or Kazakhstan, so make of that what you will.